Salam, I'm Fatima, a Creative Director and Product Designer based in Texas, blending thoughtful strategy with refined execution. With a sharp eye for detail and a strong sense of narrative, I work across digital, brand, and product to build experiences that are both intuitive and expressive. I care deeply about craft, clarity, and culture, and bring that care into everything from user flows to font choices. Whether I’m designing from scratch or evolving what’s already there, I lead with curiosity and a drive to make things feel just right.

Currently, I run Late Matter, a full-service creative studio based in Dallas. I’ve led work across branding, UX, and product design for mission-driven startups, local schools, and national platforms. My background blends tech and design with experience in education, software, and community-based initiatives.

Outside of work, I’m likely experimenting with design, cooking, or sketching ideas for my next venture. I love helping build better tools for Muslims and marginalized communities. For me, design is more than a profession, it is a way of shaping ideas into something lasting.

Want to collaborate, pitch an idea, or say hi? Send a note to fatima@fatimasubhani.com